You have established your website and you are all set up to get your first customers. It has taken a lot of hard work, which you know will continue. Why would you want to add to the pressures on your time by taking on social media accounts as part of your marketing strategy? It is a good question.
At the same time, they have provided new platforms for some decidedly unhealthy and destructive behaviors. Some of the leading arguments for this technology—the pros and cons of social media—are outlined below.
What is clear is that the internet, social media sites, and the digital devices on which they operate are here to stay. Therefore, it is incumbent on each of us to understand, and help others to understand, how to use them productively and responsibly. Pros of Social Media One of the biggest pros of social media is that it nurtures and expands relationships.
Improving communication and strengthening human connection is the reason social media emerged. Facebook, Twitter, Instagram, Pinterest, Snapchat, chat groups, LinkedIn, and countless other social networking sites help people build on existing relationships, make new Social media cons, and reinvigorate relationships that have lapsed over time.
Social media has exponentially increased the resources for mental health information and support. Research shows that people who get support from peers those struggling with the same problems have better health outcomes, whether they have a physical condition like diabetes or a psychological one like depression.
Online support offers certain advantages that make it attractive to individuals who might not otherwise seek help, for example: In the event of a crisis, this can truly be life-saving; web-based support communities have been credited with saving people from suicide and accidental drug overdoses.
Location can be an obstacle to participating in traditional support groups that require physical attendance. Online groups pull members from all over and can host larger numbers of people, adding to the pool of knowledge and experience. The internet and social media boost productivity.
Social media gives small business owners the power to be more competitive with larger companies. By simply creating and maintaining a Facebook account they can reach a wider audience, perform better customer service, share press releases and other company news, connect with job seekers, and more.
For example, anonymity allows for cyberbullying. This is especially problematic for teens, as bullies can target and prey on vulnerable high school peers without taking personal responsibility. Stalking can also be an issue, as social media users sometimes post their whereabouts, and their habits can be easily monitored.
Just as it can bring people together for constructive reasons, social media can connect dissatisfied, disgruntled, and misguided people together, further fueling negative attitudes and beliefs, or even making things like coordinated terrorist attacks more possible.
Teens and young adults are considered particularly at risk to negative effects. Young people also are impressionable, eager for acceptance, and relatively inexperienced, which can cloud judgment.
But it has still proved problematic, especially for adults who are prone to addictive behavior or have pre-existing mental health issues. Social Media and Internet Addiction Social media is addictive.
In addition, some determine their self-worth based on their number of Facebook friends or how many likes, shares, or other interactions they receive.
Social media is detrimental to face-to-face interaction. And studies indicate that irresponsible use of social media can have that effect. Another one of the cons of social media the viral nature of content distribution.
As with any healthy relationship, use of social media should have its boundaries. Key to enjoying the benefits while avoiding the problems is to use these powerful tools sensibly, constructively, and in moderation.
Related Topic If you found this topic interesting or helpful, read our newsletter about the negative impacts of our technology-driven lives and ways to cut down our technology consumption.Pros of Social Media. One of the biggest pros of social media is that it nurtures and expands relationships.
Improving communication and strengthening Location: County Road , Belle Mead, , NJ. Jun 28, · Social media is no longer a novelty. 73 percent of Americans use at least one of eight popular social media platforms, which include Facebook, Twitter, Instagram and Snapchat, according to the Pew Research Center.
However, the use of social media in . The use of social media in healthcare has become a growing trend. Healthcare organizations are using social media channels like Facebook and Twitter to engage with their past, present and future patients.
Why? Communication. Patients no longer have to rely on advertising when choosing a healthcare facility. Re: Pros and Cons of Social Media Marketing?
You are all bringing up some great points! I know the original post was created a while ago, but we have a lot of helpful information on building your business via social media, here if anyone wants some additional tips and tricks! Discover the pros and cons of using long-form content on social media as a content marketing tactic, as well as best practices and examples of it in action.
Social media can have a negative effect on a child’s homework. Studies show that high school and college students check for updates on their social media at least once per fifteen minutes when studying.