JMBA has excellent growth prospects. The company has a very good business model and is armed with strong competitive advantages.
By Abhijeet Pratap Filed Under: Management Jamba Juice case study: Five years later, it was renamed Jamba Juice in The company was initially a made to order smoothie company. Its plan was aggressive expansion. The financial results of were not very impressive.
Seeing this the company set some new goals for itself. The main points of focus which were a part of its future goals were as follows: Improving sales at its stores To build a retail food capability including breakfast, lunch and dinner.
To speed up its growth of franchise and traditional stores. To lay down a plan for reducing the expenses. Building consumer products licensing growth platform These were the key areas of focus for the company in the future.
This was what the vision and values of the company were based upon. It is also what the company tried to communicate through its marketing strategy. The company is feeling the pinch of the losses it had incurred last year.
While consumers still want great taste, they do not want to add calories to their daily consumption. McDonalds and Starbucks are the key competitors of Jamba and their presence has somewhere made the situation tough for the company.
There are several other competitors of the Jamba Juice Company in the quick service restaurants category also. Compared to its competitors, Jamba has been in the market for a relatively shorter period. The product variety offered by Jamba juice is another key strength of the brand.
Still, when it comes to competition, the brand is being closely followed by Smoothie King and Planet Smoothie. Moreover, the brand had to face severe criticism over some low quality material in its smoothies.
While some opportunities may have great rewards hidden in them, there is also a very high chance of unexpected risks. The product variety Jamba offers is a major advantage for the brand.
However, the brand should continue to add to its product line in order to enjoy a competitive advantage over its competitors. To expand its customer base, the brand must focus on its product line and be innovative in this regard.
New treats on its menu can also help it penetrate into the customer base of the other brands.Jamba Juice CORIOLISRESEARCH Jamba Juice The Smoothie and Juice foodservice segment has sales of $ million in the U.S. market in , almost three quarters of which was through major chains Source: Jamba Juice website; Coriolis analysis 16 14 8 1 Hawaii = 11 7 9 1 1 6 1 1 4 1 1 14 1 Vrio analysis for Jamba Juice case study identified the four main attributes which helps the organization to gain a competitive advantages.
The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Jamba Juice was also happy to trumpet the news that it had accelerated a roll-out plan for the expanded fresh-squeezed juice menu, beating its original target date by six months, and having it available in more than Jamba Juice stores nationally as of June 2, instead of the end of the year as originally planned.
Jamba Juice History Financial Analysis Porters 5 Forces Resource Analysis Value Chain Strategy Recommendations What's Ahead History of Jamba Juice Founded in Obispo, California in by Kirk Perron under the name Juice Club Competition Market Share Jamba Juice- % Smoothie King- % Other competition .
Jamba Juice was also happy to trumpet the news that it had accelerated a roll-out plan for the expanded fresh-squeezed juice menu, beating its original target date by six months, and having it available in more than Jamba Juice stores nationally as of June 2, instead of the end of the year as originally planned.
How Jamba Juice is becoming more than just a smoothie store By Stephen Ellison, Contributing Writer At its outlets, Jamba Juice offers customers the option of adding a boost to their smoothies — a dose of energy, antioxidants, or protein powder.