Models posing in corporate office wear. Consumers all have different needs and demands that have to be suited.
Fashion brands are no different. When pre-Uber Prius drivers drove slowly, Prius cars became lame. Because people literally wear fashion all of the time, fashion labels are most susceptible to popular reinterpretation.
In theory, designers decide what their logos symbolise. From signing celebrities as campaign models, to dressing hot-tipped Oscar nominees, to dolling out freebies to social media stars and recruiting chart-topping musicians as token creative directors, fashion branding is big business and for good reason.
When it comes to the bottom line, brand building can pay.
Whilst designers might be able to affect how popular their labels become, they cannot control what their logos mean to the public. Designed to work in stitches and on screen, most fashion branding looks the same: This gap between what designers want their logos to mean and how people really interpret them is growing.
Whether with accessible sports brands or exclusive luxury labels, people have time and time again put carefully constructed symbols to new uses and given them new meanings in the process. Fred Perry is a textbook example of a thoughtfully designed logo gone rogue.
Founded in the forties, the brand adopted its laurel wreath as a mark of sporting excellence based on the original moniker for the Wimbledon Championships. Come the seventies, Skinhead style and violent right-wing extremist politics combined.
That youth crew connection still stands to this day. And if you wear a Champion hoodie, people still react.
And, in a way, sometimes, when a brand acknowledges the audience, it almost breaks the wall that exists - it feels a bit crass. But luxury brands have just as little control over what their often-complex logos come to represent to people.
Louis Vuitton owns one of the most valuable brands in the world. Today, Louis Vuitton is ironically the most counterfeited brand in the world. Whilst Louis Vuitton went mass worldwide, Versace took South London by storm for very different reasons.
Garage was as much a lifestyle as a music genre.
Fans dressed to impress, and luxury labels were king. Fast-forward to the present day and social media gives people more power than ever to dictate not only what logos mean but even what they say. From about onwards, logo appropriation has got a lot less theoretical and a lot more real, culminating in hugely popular parody labels like Homies, Cuntier and Commes Des Fuck Down.
Fashion brands are evolving in response. Some houses have always led with motif. Paul Smith famously prides itself on a deliberately discrete logo, trading off signature prints instead. Those that once led with logos are changing.
Givenchy, for example, now stamps shirts with trademark Rottweilers and other street-style friendly emblems such as throwback Bambis.
Butchering Brands About Motivated by the prevalence of reposted Instagram images by artist Bess NYC, who amalgamates familiar logos from brands such as Dior, Givenchy, Saint Laurent and Celine with found imagery, often lifted from pornography or horror, SHOWstudio explores branding, and its history in fashion and art.
Alongside two exclusive films by Bess NYC are essays and interviews that focus on what logomania means today.This dynamic fashion retail management course is for students aspiring to enter a career in omnichannel fashion retailing, to shape current and future international fashion retailing strategy and operations.
Fashion Branding Dry. Hang Fashion brands in the Market place The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Token, and Frank Angelo had with people in the fashion industry. May 05, · There was a time when I swore in front of my friends and said grace in front of my grandmother.
When I wore lipstick after seeing “Clueless,” and . Published: Mon, 5 Dec For this Report it was requested to analyze the company “New Look”. To recognise the key issues those have an influence on the company to perform to its best, and to make recommendations for these. Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback.
Motivated by the prevalence of reposted Instagram images by artist Bess NYC, who amalgamates familiar logos from brands such as Dior and Celine with found imagery, often lifted from pornography or horror, SHOWstudio explores branding, and its history in fashion and art.
Alongside two exclusive films by Bess NYC are essays and interviews that focus on what logomania means today.