Branding strategies of santoor soap

Tuesday, December 18, Brand Update: Santoor Santoor has launched a new variant:

Branding strategies of santoor soap

Would you like to merge this question into it? MERGE already exists as an alternate of this question. Would you like to make it the primary and merge this question into it? MERGE exists and is an alternate of. In a way ITC is flooding the personal care market with its brands.

Vivel Di Wills comes in two variants: Sheer Radiance and Sheer Creme. Actipro -N nourishes, protects and hydrates the skin thus enhancing the beauty of the skin.

Vivel Di Wills comes in an attractive carton package with some elegant color scheme. The brand is priced at Rs 16 for 75 gm cake. Now comes the interesting part. When I was shopping, the attractive packing and display of Vivel Di Wills prompted me to take one for my wife.

But when I reached the section for soaps, I was surprised to see another set of soaps with the brand name Vivel. This was confusing to me and I thought that it was a fake brand taking advantage of Vivel Di Wills.

Then I checked the price and it was less that Vivel Di Wills. The packaging was ordinary and there was even a sales promotion offer attached with the soap Price off.

So there are two brands Vivel Di Wills and Vivel priced differently and even the brand elements are different. News reports say that Vivel has four variants: So the natural question is about the logic of these two brands with similar brand names launched simultaneously.

In a press release available in the ITC portal, the category head Sandeep Kaul mentions that they are going to use price and positioning difference to separate the brands Fiama and Vivel Di Wills since Fiama also launched a soap recently. But the question is with Vivel Di Wills and Vivel.

Lux International is positioned as a premium soap while Lux is a mass market one. ITC may be adopting the same strategy. ITC is looking at two segments within the medium priced soap category and using a small price differential, it is tapping customers who can pay a little more for extra benefits Masstige brand.

Vivel Di Wills is being promoted using TVC and the message is that the lady is so beautiful that the husband does not notice any other ladies.

My initial impression about the soap is positive and I find the fragrance refreshing and new. The brand name Vivel Di Wills is urban and will definitely appeal the educated urban consumers.

The brand also has its advantage interms of the ingredients.

Branding strategies of santoor soap

Indian consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception. The idea behind these fast launches is to provide a complete range of soap brands to the Indian consumer.

ITC knew that it is a late entrant to the market. Time is too short for phased launches. Hence the strategy is to offer a full portfolio at one go and then try to manage the differences.SAFEassure soap manufacturer business plan strategy and implementation summary.

SAFEassure has designed a new hand-soap product that uses quick-fading dye to help teach and insure proper hand washing practices. Santoor Sandal & turmeric.

The Santoor MARKETING STRATEGIES in the Maturity stages: Product: The Santoor has made the modification in the product by introducing: Santoor White.

MARKETING OBJECTIVES: The marketing objective of Santoor is to maximize more profit while defending the market share & to expand the market to all the cities of INDIA.3/5(2). Branding Final Project Comparitive Analysis of Ariel and Surf Excel.

. The Santoor MARKETING STRATEGIES in the Introduction stages: Product: They offer only on product in the market.

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Santoor launched the India’s first Sandalwood & turmeric beauty soap in the by Wipro. In the initial stages Santoor was introduced in the major cities. Jan 15,  · Santoor is the second largest soap brand in the Popular segment in India.

This Rs crore brand comes from the Software giant brand was launched in as an ordinary soap with sandalwood and turmeric as its main ingredients.

The brand was initially test marketed in Bangalore and encouraged by the positive res ponse, the brand became national a year brand was .

Mar 30,  · Now Santoor has soap, talc, face wash and now deodorant. The brand is slowly but steadily moving in the direction of becoming a personal care brand rather than a soap brand.

This + crore brand was on a roll last year becoming one of the largest selling soap brands in India. MEDIA SCHEDULING Santoor have been using both pulsing & flighting strategies for promoting the product. commercial & print media have been the main mediums used by Wipro for the promotions of santoor All the tvc’s ads based on one theme i.

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