Our subject-matter experts provide online assignment help to Marketing students from across the world and deliver plagiarism free solution with a free Turnitin report with every solution. AssignmentEssayHelp does not recommend anyone to use this sample as their own work. Marketing Assignment Question In order to complete this assignment, you will need to identify a country [other than the one you are from] to market at new product into please note you also cannot select Australia, USA, Canada, New Zealand or UK or China as the chosen country. You will also need to identify a new product or new brand not a service that does not already exist in your chosen country that would be suitable for exporting from Australia into this chosen country.
Give a brief discussion on international and global marketing? Globalization is a word that has been mistily described as a process, a state, a phenomenon or a concept. Globalization has been partially increasing trade across the Assignment for international marketing and continents through the business activities in various countries Kotler and Armstrong, It is the process that describes the growth opportunities for the organizations operating in the global markets.
Globalization is a never ending process which has being going since years, but the significance of Globalization accelerated in Asmussen The integration of markets, technologies and national states enabling the individuals, social groups, corporate and national states to reach out Assignment for international marketing world in deeper, farther, cheaper and faster that it was in the free markets.
Globalization in the 20th century has reached its apex, according to Potter and Biukovic with increasing integration of corporate, production, operation, communication of various resources, ideas, goods and services, cultures and environment.
The first and foremost stage in the international and global marketing stated is the improvisation of the automation and transportation that enabled the reliable far and distant trade activities.
The telegraphs, communication channel of telephone in late s had easily facilitated the transfer of information which was useful for the firms for their supply chain Bird The second phase in the global market was when the territories were under the control of colonial powers and the multinational subsidiaries transfer was on hike.
This has had ended with the economic crash due to global depression and the inward looking of the various government policies Hao The third phase was the lowering of the tariffs and barriers that boosted the international trade.
After the Second World War, the richer economies became wealthier and the war years faded and massively increased the demand of the consumer goods Ramnath The fourth and the final phase of the process relates to the change in the technology which embedded the growth of the personal computers, innovation in technology of production, the internet and the world wide web, mobile phone and internet communication gave it an ease of development of the products and services for the target customers even beyond the boundaries Martin and Schouten Distance was no more any issue for the organizations to operate their businesses.
The technological advancement in the global markets made it easy for tracking the resources or components, automation of the production and the finished goods distribution. The political attitude also was influenced due to the economic factors and policies of the governments that had allowed the consumers and companies to get technological advancement Sherman This has lead to convergence of the global economic thinking with many nations accepting a free and liberal market idea.
Thus, globalization is being into existence since historic times but the technological advancement is one the most driving forces for enhancing the globalized and international marketing. The globalization and the international markets have given rise to the different dimensions that affects the daily operations of the organization.
The dimensions include the economic dimension which includes globalization in money, trade, corporation, capital and banking; the political dimension consisting of the governance, peace, science, IGOS, regimes and NGOS; psychology factors includes individuals as the object and subject for global actions; the sociology dimension includes classes, communities, nations, conflicts or agreements; communication dimension involving information as knowledge and technology inclusion in internet as a tool; and anthropology where cultures overlap, clash, adapt and merge.
The suggested elements for the increase of the globalization phase included the transportation, travel, communication, processes and products. The major drivers of the market are the similar needs and taste of the customers, the global customers existence and different countries transferable marketing Potter and Biukovic While the issues of the international and global marketing for the organization consists of the global competitors, county specific differences in cultures, interdependence of various nations, and different scale of economies, trade policies, barriers of tariffs, restrictions on ownership, local company subsidies, host government and local government tie ups and conflicts, the technological standards of various nations, capital and currency flows, and other marketing regulations for international organizations.
The external forces influence the international and global marketing of an organization that guides its success in international market. All the external factors include social life, customers, shareholders, culture, government, weather and other stakeholders.
In the global business there are issues associated that influence the operations on regular basis due to change in the external factors. These factors are broadly known as PESTEL political, economic, socio cultural, technological, environment and legal analyzes which is required to be analyzed by the organization for moving its operations in the nation that will suit the aims and objectives of the organization.
These factors identify the opportunities and threat for the organization. Political and legal factor that influence the development of the business or organization and helps it to shape the operational cost consumer law and minimum wage requirements for safetyrule for competition and presence of groups.
There are increased number of standards globally that includes the electrical standards and patent protection that breaks down the barriers to global trade.
The vital political factor is the locally followed rules and legislations is regarding the law for foreign ownership, concentration and the cross ownership. In UK, the recent government has initiated the change in the immigration policy Hao The changes made by the new coalition government are making up to the Europeans organizations that migrate or operate to UK for its work operations.
The policy reiterates the Standards of Business Conduct provision that requires the political contribution approvals and also for reviewing the requests the policy makers establishes the guidelines and regulations Melewar and Gupta The economic factor is one of the crucial elements of the external factor influencing the global and international organizations which includes- global trade, increasing incomes, market forces in world financial markets, global competition and the most important deindustrialization in North America and West Europe.
A rise in living standard, the per capita growth inflation, and GDP and growth rate of the nation helps the organization to understand the economic conditions and the employment and population distribution in the country which help it in making right decision.
The UK economy facing at present high unemployment and the stagnant growth due to domestic factors including- low investments, low spending and negative output gaps Tradingeconomics.EXECUTIVE SUMMARY.
This report deals with the entry of Coca Cola in Brazil. It will cover all the marketing aspects of Coca Cola in Brazil with regards to the 4Ps of marketing i.e.
product, price, promotion and place. Dissertation and Essay Samples: International Marketing International Business. The following essay or dissertation on the topic of International Business has been submitted by a student so that it may help you with your research work and dissertation help.
The Marketing Minute is a short two-to-four minute presentation of a marketing concept for which each student will be assigned and scheduled. Written Paper Assignment. Each student selects a topic from a list of questions. Each topic can have a different due date and you can pass out a sign-up sheet.
Strategic marketing and international marketing for Burj assignment - Free assignment samples, guides, articles.
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International Marketing Assignment help is to identify the existing opportunity in the Indian automobile market for GM’s Holden Barina. Looking for marketing management Assignment pdf.
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